Launch of exciting new branding and communications strategy
Trusted utility management specialist Apollo Energy has revitalised its branding and communications ahead of an exciting year in the energy and utilities sector.
Directors Eddie and Jackie Gray have launched a new branding strategy to reinforce Apollo Energy’s market leading credentials as a customer-focused energy and utilities broker as well as site works specialist.
The website has been refreshed to include comprehensive information about the full range of services as well as useful information about the latest regulatory updates, legislation and market analysis.
An email marketing campaign is also being rolled out to strengthen communications with new and existing clients.
The investment comes ahead of the deregulation of the retail water market for all commercial and non-household customers in England. From April 2017 all businesses including charities and public sector organisations will be able to switch both their water and wastewater provider, irrespective of annual consumption.
The new branding retains the existing corporate colour of yellow and also includes a fresh colour palette that segments Apollo Energy’s core services. Line drawings were used to bring pace and vitality to the website alongside clear calls to action. Useful, practical information was also made easily accessible from the home page.
Jackie explained: "Apollo Energy is a trusted utility management specialist with in-depth expertise about the energy and utility sector. We work in close partnership with our clients bringing visibility and value-added innovation to a complex sector.
“We wanted our branding and communications to reflect our values and professionalism, demonstrating how a trusted energy partner can add real savings and value.
"It was also important to stand out from the crowd to capitalise on exciting developments in the market place.”